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Paper Publications

Marketing Communication in the Digital Age: Online Ads, Online WOM, and Mobile Game Adoptions

Release time:2025-01-03 Hits:

Affiliation of Author(s):国际商学院

Journal:Nankai Business Review International

Funded by:无依托项目研究成果

Indexed by:Journal paper

Volume:1

Number of Words:20000

ISSN No.:2040-8749

Translation or Not:no

Date of Publication:2019-08-02

First Author:liqian

Co-author:汪晚芩,龚诗阳

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