刘欣
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Paper Publications

A qualitative exploration of e-cigarette prevention advertisements’ effectiveness among college students in China

Release time:2025-01-03 Hits:

Affiliation of Author(s):国际新闻与传播学院

Journal:Tobacco Induced Diseases

Funded by:外资项目

Abstract:The rapid growth of e-cigarette usage among youth and young people has emerged as a significant public health concern. It is imperative to initiate effective vaping prevention campaigns and undertake relevant research to address this pressing issue. This research seeks to identify effective video advertisements to deter young people from starting to use e-cigarettes. It aims to offer evidence-based insights and recommendations for creating communication materials and designing messages for youth e-cigarette prevention efforts.

Indexed by:Journal paper

Volume:1

ISSN No.:1617-9625

Translation or Not:no

Date of Publication:2024-07-01

First Author:Liu Xin

Co-author:Yu Chen,Ziyang Chen,Haoyi Liu,Xinjie Zhao,Shiyu Liu,Jing Han,Rong Gao,Zining Wang,Xueying Jiang,Yujiang Cai,Jing Xu

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